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MKT 310: Marketing Research
3.00 Credits
Wheeling Jesuit University
The methods and techniques of securing, analyzing and interpreting data for effective managerial decision-making will be explored. Focuses on the conceptual design of marketing research studies and the interpretation of data. Prerequisites: MKT 211, BUS 221.
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MKT 310 - Marketing Research
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MKT 313: Advertising Management
3.00 Credits
Wheeling Jesuit University
A study of the managerial and creative aspects of advertising including media planning, development of the creative platform, advertising research and communication effects. Prerequisite: MKT 211.
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MKT 313 - Advertising Management
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MKT 315: International Marketing
3.00 Credits
Wheeling Jesuit University
Introduces the formation of marketing strategy within the context of international business. Includes the study of international institutions and agreements that affect worldwide economic activity and an analysis of the economic, cultural, political and legal environments of international marketing. Special attention is given to the area of export management. Prerequisite: MKT 211.
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MKT 315 - International Marketing
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MKT 316: Consumer Behavior
3.00 Credits
Wheeling Jesuit University
Designed to integrate theories of consumer behavior that impact upon an organization's marketing activities. Explores individual and group behavior factors. Prerequisites: MKT 211.
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MKT 316 - Consumer Behavior
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MKT 317: Services Marketing
3.00 Credits
Wheeling Jesuit University
Over half of the GNP in the U.S. comes from service related businesses. Nonprofit organizations (schools, hospitals, churches, etc.) view marketing as an increasingly important function.This course applies marketing principles and techniques to the unique needs of these organizations. Prerequisite: MKT 211.
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MKT 318: Sports Marketing
3.00 Credits
Wheeling Jesuit University
Sports marketing is designed to provide students insight into the application of marketing techniques to the ever changing, fast paced environment of the sports world and the complex and diverse nature of sports marketing. The course will include appreciation for the growing popularity of women's sports, globalization of sports, and current research in sports marketing for areas such as sports promotion development. Prerequisite:MGT 220.
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MKT 318 - Sports Marketing
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MKT 323: Marketing and Electronic Commerce
3.00 Credits
Wheeling Jesuit University
In this course, students will learn the application of marketing mix (i.e. product, price, distribution and promotion) decisions to electronic commerce. Students will also gain an insight in consumer behavior regarding the use of electronic commerce in purchase decisions. Prerequisite: MKT 211.
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MKT 373/374: Internship in Marketing
3.00 Credits
Wheeling Jesuit University
A structured learning experience during which the student will apply and expand his/her academic business knowledge by participating in a functioning organization. Prerequisite: Permission.
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MKT 373/374 - Internship in Marketing
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MKT 420: Marketing Strategies
3.00 Credits
Wheeling Jesuit University
The study of essential aspects of effective marketing strategy formulation and implementation.An appreciation of the complexity of managerial decision-making will be stressed. Emphasis will be on case studies to more fully demonstrate segmentation, targeting, positioning and other marketing mix strategies. Prerequisite: MKT 211; senior standing.
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MOL 250: Modern Language Methods
3.00 Credits
Wheeling Jesuit University
Introduction to foreign language methodology and assessment tools for teachers.The course is taught in English. Prerequisites: core completion or instructor's permission.
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MOL 250 - Modern Language Methods
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