MKT 317 - Services Marketing

Institution:

Wheeling Jesuit University

Subject:

Description:

Over half of the GNP in the U.S. comes from service related businesses. Nonprofit organizations (schools, hospitals, churches, etc.) view marketing as an increasingly important function.This course applies marketing principles and techniques to the unique needs of these organizations. Prerequisite: MKT 211.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wju.edu

Phone Number:

(304) 243-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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