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Course Criteria
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0.00 Credits
This course will help students develop business communication skills by composing and writing letters, memos, reports, and electronic mail messages. The students will develop a writing portfolio of business documents and prepare and present oral reports. In their preparation of business communications, the students will have opportunities to use word processing software, to use computer skills in searching the Internet and sending e-mail messages, and to learn useful communication practices for a career in business. Prerequisite: ENG 101 or concurrent enrollment , or permission of instructor.
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2.00 Credits
This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising. Prerequisites: BUS 110 and BUS 130, or permission of instructor.
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0.00 Credits
This course examines various techniques and theories of management and their effects on current practices. Students will study management functions, relating them to organizational structures. Discussions cover the basic elements of management: planning, organizing, leading and controlling and how the manager relates to personnel issues and organizational change and confl ict. Consideration is given to the changing business environment where diversity of personnel, geographic dispersion of work locations, e-commerce and global activities will dominate the work place. Prerequisite: BUS 110 .
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0.00 Credits
Emphasis will be on developing customer support, practicing good work ethics in handling customer complaints and dealing with upset customers, accepting diversity in the workforce, demonstrating professionalism through better attitudes and teamwork involvement, and developing the social skills needed to sustain customer relationships. Internal-customer and external-customer communication skills will be taught through proper phone use and creating and distributing coherent and consistent messages with emphasis on working together to meet customers' needs. Skills needed to negotiate confl icts will be taught through problem solving/critical thinking case studies and exercises, as well as planning and goal setting to build positive work environments and promote internal cooperation and communication.
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0.00 Credits
An introduction and study of the legal regulations governing business and e-business conduct will be provided in this course. Students will be introduced to laws that affect public and international environments which include contracts, sales and leases, torts and strict liability, and product liability, cyberlaw and e-commerce, creditor-debtor relations, sole proprietorships, partnerships, corporations and limited liability companies, as well as laws governing agency and employment, the regulatory environment of consumer protection, environmental law, land-use control, and antitrust/ monopoly law. Prerequisite: BUS 110 or permission of instructor.
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2.00 Credits
This course covers principles and procedures for completing basic offi ce essentials including telephone techniques, mail handling, meeting documents, scheduling, travel arrangements, editing and proofi ng business documents, and proper techniques for the management of records. Prerequisites: BUS 101 and BUS 112 or concurrent enrollment of BUS 112, or permission of instructor.
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0.00 Credits
This course provides an introduction to human resource management and its impact on the success of the business. Topics include the strategic planning process, human resource planning, equal employment opportunity, selection, training and development, performance appraisal, compensation, safety and health, and employee and labor relations. The role of managers in dealing with human resources is emphasized. Prerequisite: BUS 150 or permission of instructor.
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0.00 Credits
This course is designed to develop common workplace behaviors in relation to professional image, business etiquette and protocol, interpersonal skills, and supervision-leadership in organizations. The curriculum has been arranged in modular fashion to teach cross-functional skills that involve leadership, teamwork, problem solving, stress management, and analytical thinking within the workplace environment as well as basic job-seeking skills.
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0.00 Credits
This course involves examination of all aspects of leadership, including the foundations of individual and group behavior, supervision, motivating and rewarding employees, interpersonal skills and communication in a group environment, and an understanding of the work team and the dynamics of such a group. Prerequisite: BUS 150 or permission of instructor.
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0.00 Credits
This course will enable the student to recognize characteristics of a successful entrepreneur, and identify entrepreneurial opportunities and challenges. Students will assess the strengths and weaknesses of a business concept; collect, analyze, and organize market research data into a marketing plan; and prepare fi nancial projections for a business concept. Students will write a formal business plan. They will identify legal issues related to entrepreneurship, and identify sources of capital. Students will examine strategies for growth, success, and risks associated with entrepreneurship. Prerequisite: BUS 110 or permission of instructor.
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