BUS 145 - Principles of Advertising

Institution:

Ozarks Technical Community College

Subject:

Description:

This course is an introduction to advertising principles, strategies, the importance of integrated marketing communication and how it impacts advertising, marketing research, media planning, budgeting, and buying, creative design for effective advertisements for print, electronic, and digital media, and careers in advertising. Prerequisites: BUS 110 and BUS 130, or permission of instructor.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.otc.edu

Phone Number:

(417) 447-7500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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