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Course Criteria
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3.00 Credits
(3 hours.). A survey of critical and qualitative inquiry into intercultural communication. This course provides an introduction to the tenets of intercultural research as well as in-depth analysis of intercultural communication competency and cultural criticism. Topics include introductory readings in ethnography, social anthropology and communication studies, and numerous case studies across various cultures. Theories include nonverbal communication analysis and facework across cultures. Diversity issues and identity politics are explored.
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3.00 Credits
(3 hours.). Prerequisites: COMM 215, COMM 221, and COMM 231. Focuses on strategic thinking and critical skills in the development of advertising messages. Students will learn to develop strategies, execute creative strategies, evaluate creative work, maintain strategic and executional continuity throughout a campaign and present their ideas.
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3.00 Credits
Prerequisite: COMM 215. Interpersonal communication is the process of interacting with someone on a one-toone basis. This class will provide a survey of theories and research that define the field of interpersonal communication. This course provides an in-depth examination of concepts and models related to interpersonal communication within specific relationships and contexts.
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3.00 Credits
A study of the persuasive process in contemporary culture. Students study basic theories of persuasion and public speaking in an effort to become responsible consumers and creators of public persuasion. Practical applications are made by presenting persuasive speeches and critical projects.
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3.00 Credits
Prerequisite: COMM 215. Analysis of communication processes in organizational and group contexts. This course provides an in-depth examination and application of theories, contemporary perspectives and research in the fields of organizational and group communication. Topics include organizational and group structures, socialization, decision making, conflict management, diversity, technology processes, roles, problem solving and leadership.
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3.00 Credits
The history and current status of mass media in America, including newspapers, magazines, books, motion pictures, the recording industry, radio and television and media effects upon society. .
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3.00 Credits
Prerequisites: COMM 215, COMM 221, COMM 231. Examines the role of primary and secondary research in developing a comprehensive public relations strategy. Students will learn to gather and interpret data, establish campaign objectives, apply theoretical frameworks, develop public relations tactics and create a campaign pitch. Case studies emphasize the importance of ethical standards and professionalism.
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3.00 Credits
This course will offer the student the opportunity to explore the psychological and sociological aspects of advertising and visual communication, providing an historical and theoretical context for studio graphic design offerings. Same as ARTH 361.
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3.00 Credits
Prerequisites: COMM 215, COMM 221, COMM 231. Introduction to the business side of marketing communications. Students learn about the role of media strategy and decision making from the more traditional practice of media planning to the cutting-edge world of interactive. Career opportunities also will be identified.
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