COMM 421 - Strategic Media.

Institution:

Drury University

Subject:

Description:

Prerequisites: COMM 215, COMM 221, COMM 231. Introduction to the business side of marketing communications. Students learn about the role of media strategy and decision making from the more traditional practice of media planning to the cutting-edge world of interactive. Career opportunities also will be identified.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.drury.edu

Phone Number:

(417) 873-7879

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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