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Course Criteria
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3.00 Credits
3 credits This course examines the role of advertising and promotions in influencing target markets. Topics include planning an advertising campaign, media planning and selection, creative concept development, measuring advertising effectiveness, determining advertising budgets, and uses of promotion tools to meet objectives. Prerequisite: MK217.
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3.00 Credits
3 credits This course is designed to provide an understanding of marketing research theory, process and as a managerial tool with a decision-making orientation. The principles of marketing research are presented in a pragmatic "how-to-do-it" fashion. Learning is augmented by work on marketingresearch projects for businesses or other organizations whenever possible. Prerequisites: BU215, MK217, and either M145, M151 or M309.
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3.00 Credits
3 credits This course addresses the development of marketing strategies based on differing economic, legal, political, and sociocultural environments. Emphasis is placed on problems and practices of managing international marketing activities. Topics include alternative ways of marketing internationally, international marketing research, product adaptations, distribution channels within foreign markets, and international promotions. Prerequisites: BU285 and MK217.
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3.00 Credits
3 credits This course integrates the major marketing concepts and is the capstone marketing course. Emphasis is on the student's ability to identify and analyze marketing problems, analyze marketing data, develop solutions, and recommend a course of action. Simulation and cases are used to present marketing problems and situations requiring students to apply principles and concepts to real-world problems. Prerequisites: Senior status, BU215, MK 217, and either M145, M151 or M309.
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3.00 Credits
3 credits The topics for these courses vary according to the needs and interests of marketing majors. Topics may include product planning and new product development, business to business marketing, internet marketing, marketing geographics, database marketing, and direct marketing.
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3.00 Credits
1-17 credits
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3.00 Credits
1-3 credits This course offers students opportunities for applied learning based on the students' interests and professional goals. Students work with SMU faculty members and technical staff to develop individual plans for the on- or off-campus field exploration. The course requires the consent of department chair and music technology director.
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2.00 Credits
2 credits This course is an extension of concepts explored in MU300. Advanced concepts of music notation, recording, sampling, sequencing techniques, applications of music education software and music on the internet are studied. The course is a combination of lecture demonstrations and creative assignments completed by the students. Presentations by industry professionals are a part of the course when relevant. Prerequisite: MU300 or equivalent experience.
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1.00 Credits
1 credit The lab for this course adds a "hands on" dimension to concepts introduced in MT302. Studentsuse the lab time for guided assistance in completing assignments and projects pertaining to the class. Students run recording sessions and use lab assignments to explore various components of editing and mixing audio.
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2.00 Credits
2 credits This course is a basic introduction to various analog and digital recording techniques. It includes an overview of microphone selection and placement, multi-track recording, basic mixing, signal processing and basic acoustics. Prerequisite: MT302 and MU300.
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