MK 430 - International Marketing

Institution:

Saint Mary's University of Minnesota

Subject:

Description:

3 credits This course addresses the development of marketing strategies based on differing economic, legal, political, and sociocultural environments. Emphasis is placed on problems and practices of managing international marketing activities. Topics include alternative ways of marketing internationally, international marketing research, product adaptations, distribution channels within foreign markets, and international promotions. Prerequisites: BU285 and MK217.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smumn.edu

Phone Number:

(507) 457-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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