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Course Criteria
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3.00 Credits
Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. Students will learn to apply these principles and techniques of persuasion to the tasks of selling themselves, ideas, services and merchandise. Techniques include prospecting and qualifying, planning and pre--approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service, follow-up with the customer, and customer relationship management (CRM). ** This course is cross-listed with ENTR1760.
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3.00 Credits
Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or business buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Students gain knowledge including organizational structure, business-to-business buying behavior, and understanding and influencing multiple decision makers.
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3.00 Credits
Advertising uses both creative and critical thinking skills to create promotional communications to sell products and services to customers. This advertising course is designed to expose students to the many aspects and functions of promotional marketing. Students learn about advertising principles to support the creation and management of media campaigns. Topics discussed in this course include legal, ethical, and social responsibilities of advertisers, engagement and communication with target audiences, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies.
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3.00 Credits
Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media. Prerequisites: None.
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3.00 Credits
Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge on digital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises.
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3.00 Credits
Explore the world of mobile marketing app, sites, and platforms, along with social media platforms for marketing. Examine the impact of new and emerging technologies available to a marketer. Assess the available new digital media tools to determine which ones make sense for individual businesses. Learn how to implement industry-leader social digital media tools.
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3.00 Credits
Web development and digital marketing are important in successful marketing campaigns. Web development teams and marketing teams work together frequently, making it important for marketers to have a basic understanding of web development. Students will learn the basic tools of website development and coding to maintain web pages with various popular applications and web development languages. Techniques are taught to design sites that load fast, increase usability, and meet company objectives.
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3.00 Credits
The Digital SEM and Analytics teaches students digital knowledge of advanced search engine marketing and analytics skills. The course examines professional digital marketing execution techniques. The course focuses on the areas of analytics, analysis and reporting, and Search Engine Marketing (SEM). Through content analysis techniques, users learn to increase traffic through digital marketing initiatives such as blogs, paid advertising, and integration with traditional marketing measures. Prerequisites: none
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2.00 Credits
Video content marketing involves everything from planning and producing a video to distributing and promoting it. This basic videography course examines the techniques of leveraging the power of marketing with video. The course analyzes the importance of the creation of shareable creative content that encourages engagement and conversion. Students will also learn how to use storytelling through video and optimize visual content for SEO.
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3.00 Credits
This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; marketing-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues. Prerequisites: None.
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