MKTC 2000 - Advertising Practices and Procedures

Institution:

Dakota County Technical College

Subject:

Description:

Advertising uses both creative and critical thinking skills to create promotional communications to sell products and services to customers. This advertising course is designed to expose students to the many aspects and functions of promotional marketing. Students learn about advertising principles to support the creation and management of media campaigns. Topics discussed in this course include legal, ethical, and social responsibilities of advertisers, engagement and communication with target audiences, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dctc.edu/

Phone Number:

(651) 423-8301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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