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Course Criteria
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3.00 Credits
Determination of marketing policy; marketing administration and application of principles pertaining to management of marketing resources. A comprehensive marketing project is an integral part of the course. Prerequisites: Two of the following: BUS315, BUS318, BUS319, BUS321, or BUS324; senior standing.
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3.00 Credits
Strategy and policy formulation and implementation from the general manager's perspective. Includes written and oral analyses of comprehensive cases involving multifunctional applications. Prerequisite: Completion of all required business courses.
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3.00 Credits
Comprehensive overview of the capital markets with an emphasis on major financial institutions and international financial centers. Evaluation of managing risk within the context of the capital markets in both a domestic and a global economy. Prerequisite: BUS390 or consent of instructor.
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3.00 - 4.00 Credits
Advanced studies in organizational communication, with the specif?ic topic announced prior to registration. Possible topics may include public relations, corporate communication, consulting, training and development, or media relations. Emphasis will be given to exploring current issues from both a theoretical and hands-on perspective. This course may be repeated if a different topic is emphasized. Prerequisite: COM348 or consent of instructor. (Carries cross-credit in communication studies.)
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3.00 Credits
Capstone course in the finance emphasis. Systematic examination of financial, economic, cultural, ethical, and systemic factors that influence financial decision making. Through a case study approach, students integrate the theories and practices learned in other finance courses. Use of Excel to complete detailed analysis. Prerequisites: BUS344; BUS390.
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3.00 Credits
Development of an individualized and intensive personal business plan as major course project. Plan is submitted to a panel of entrepreneurs to evaluate as part of a competition. Seniors are evaluated on their written plan, their presentation, and the overall viability of the proposed new venture. Includes ethical discussions, entrepreneurial guest speakers, and case analyses of entrepreneurial ventures. Prerequisites: BUS332 and BUS333.
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3.00 - 4.00 Credits
A learning/practicing experience to apply understanding and skills in an off-campus professional setting. Prerequisites: Major or minor within the business and economics department; consent of department.
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3.00 Credits
Capstone course in human resources management emphasis. Integration of theories and practices learned in other courses through casework and practical exercises focused on equipping students to enter the HR labor market. Examines ethical questions that influence HR decision making. Prerequisite: Senior standing in the HR emphasis.
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4.00 Credits
The principles and concepts of general, organic, and biochemistry with an emphasis on applications to the life sciences. A two-course sequence. Includes 3 lab hrs.
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4.00 Credits
The chemical world of foods, food additives, agriculture, household chemicals, plastics, medicines, drugs, environmental concerns, and energy production. An overview of chemical concepts, but emphasis is on applications of chemistry and their implications for society. Includes 3 lab hrs.
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