BUS 420 - Marketing Management

Institution:

Carleton College

Subject:

Description:

Determination of marketing policy; marketing administration and application of principles pertaining to management of marketing resources. A comprehensive marketing project is an integral part of the course. Prerequisites: Two of the following: BUS315, BUS318, BUS319, BUS321, or BUS324; senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.carleton.edu

Phone Number:

(507) 222-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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