|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
This course uses a case study approach to explore managerial goal setting, strategic thinking, budgeting, and working with clients. Successful problem solving, critical thinking, and leadership styles will be examined in depth. Prerequisite: MCM 381 or Senior standing. Credit 3.
-
3.00 Credits
This course introduces students to the history and application of research methods, both quantitative and qualitative, that are employed in commercial media markets and academic environments to assess media audiences, media content, and media use. Topics addressed include survey methods, content analysis, experimental research, ethnographic and critical research, research ethics, and statistical analysis. Special attention will be devoted to research in print and electronic media. Prerequisites: MCM 330 and Junior standing. Credit 3.
-
3.00 Credits
This course examines the history of communication technologies and the theories of technological change, specifically comparing the impact of the printing press, telegraph, film, radio, and television technologies to the impact of the Internet. Emphasis will be on theories of innovation, the integration of new technologies into contemporary society, and hands-on use of the Internet for research, classroom presentations, and group discussions. Prerequisites: CM 330 and Junior standing, Credit 3.
-
3.00 Credits
This course studies world media systems in a variety of countries. Emphasis is placed on how history, politics, government, culture, and other social relations influence international media systems, international development projects, and the global flow of information. Prerequisite: Junior standing. Credit 3. Emphasis and Elective Courses
-
3.00 Credits
On-the-job application of skills and knowledge learned in the classroom for students who have completed their sophomore year, completed appropriate courses, and achieved an acceptable GPA. Internships may be with print media, electronic media, agencies, institutions, businesses, non-profit groups, or government agencies. Prerequisites: Junior standing, permission of the Internship Coordinator; MCM majors only. Credit 3.
-
3.00 Credits
This course provides an opportunity to conduct supervised investigation in an area of special interest. This course is designed specifically for advanced students who are capable of independent research and/or creative activity. Prerequisites: Junior standing, 9 hours advanced MCM credits; acceptable GPA; permission of department chair. This course may not be used to replace a required course. Credit 3.
-
3.00 Credits
Personnel policies and administration, job classification and analysis, wage plans and employment procedure, employment interviewing and testing, employee training and evaluation, labor turnover, and legislation affecting labor problems are studied. Prerequisites: MGT 380. Credit 3.
-
3.00 Credits
This course is concerned with the principles and methods used in managing and operating organizations, both domestically and abroad. Course coverage includes analysis of the organization’s environment and the managerial functions of planning, organizing, leading, motivating, and controlling. Credit 3.
-
3.00 Credits
Advanced study of individual and group behavior in organizations and how it affects the achievement of organizational objectives. Prerequisite: MGT 380. Credit 3.
-
3.00 Credits
This course addresses issues concerning the management of innovation and technology such as developing creative potential in individual and organizations and the management of creative employee. Topics will include the importance of innovation and technology to business and society, forecasting for innovation and technology, the value of creation, types of innovation, and the role technology plays in innovation. Prerequisites: MGT 380. Credit 3.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|