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Course Criteria
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3.00 Credits
This course provides the basic tools relevant to the media salesperson in today’s marketplace. Students develop accounts and design sales campaigns specifically for the mass media. Prerequisites: Junior standing. Credit 3.
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3.00 Credits
This course provides students with an overview of marketing strategies used by mass media companies. MCM 388 examines media marketing, market surveys, advertising, content promotion, and public relations as efforts to create and support customer bases and maintain goodwill. Students have the opportunity to create model marketing strategies. Special attention is paid to industry changes and professional ethics. Prerequisite: Junior standing. Credit 3.
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3.00 Credits
Students use techniques drawn from various media and forms of writing to produce well-designed, effective communication packages for online distribution. Students integrate written material, video, sound, and graphics into a multimedia online publication. Prerequisite: Junior standing, MCM 330 and Junior standing. Credit 3.
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3.00 Credits
This course offers assessments of professional and industry trends, regulatory practices, socio-economic developments, and technological innovations that influence the institutions and traditions of the American mass media. Emphasis is placed on the changing roles of media and the impact of new communications technologies. Prerequisite: Junior standing. Credit 3.
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3.00 Credits
This course offers advanced instruction and practice in student-produced TV newscasts. Students are assigned duties for producing a newscast once a week, as well as gathering, shooting, writing, and editing TV news. Students are expected to produce original content for broadcast on Cable Channel 7. Prerequisite: MCM 374, Credit 3.
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3.00 Credits
This course will examine legal and ethical concepts as they apply to broadcast and cable television, radio, print media, and Internet-based publishing. It will focus on the evolution of the American legal system with specific attention to state statutes, regulatory agencies, ethical issues, and precedent-setting cases as they relate to free speech, open records, privacy, libel, copyright, and obscenity laws. Prerequisites: MCM 130, Junior standing. Credit 3.
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3.00 Credits
This course is the continuation of Single Camera and Non-linear Editing I with an emphasis on the aesthetic applications of digital editing and visual story-telling. Students are expected to produce original content for broadcast on Cable Channel 7. Prerequisite: MCM 372. Credit 3.
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3.00 Credits
This course requires students to assume the primary responsibility, under faculty supervision, of creating and producing programming for Cable Channel 7. This course will also develop portfolio material for graduating students. Prerequisite: MCM 373. Credit 3.
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3.00 Credits
This course surveys problems and management responsibilities faced by broadcast station managers and/or newspaper and magazine publishers. Topics include required reports (FCC, FTC), financial demands, personnel organization, management theory, public service, and fiduciary responsibilities, and the challenges involved in operating a profitable media outlet. Prerequisite: Junior standing. Credit 3.
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3.00 Credits
This course emphasizes integration of theory, research, and communication techniques for implementing and evaluating public relations campaigns. Focus on creative strategies and media planning, target analysis and buying tactics. Students research, develop, and present an integrated communication plan. Prerequisites: MCM 381, MCM 383, MCM 483. Credit 3.
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