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Course Criteria
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3.00 Credits
This course surveys the mechanics of audio production and the operation of studio equipment. Students study and practice the use of microphone techniques, music, sound effects, and performance. They are introduced to digital audio production and appropriate audio software. Lecture and laboratory projects acquaint students with audio production requirements and responsibilities. Students receive practical hands-on experience with attention to mixing, recording, and editing. Students are expected to produce original content for broadcast on KSHU-FM. Credit 3.
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3.00 Credits
This course covers theory and practice in writing specialized stories for mass media outlets, including news assignments in public safety, legal issues, government, education, health care, and politics. Emphasis is placed on covering current events. Prerequisite: MCM 330. Credit 3.
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3.00 Credits
This course introduces students to the basics of visual image production, focusing on graphic design, creative visualization, video editing, lighting, on-camera performance, and studio producing/directing. Students are expected to produce original content for broadcast on Cable Channel 7. Prerequisite: MCM 171. Credit 3.
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3.00 Credits
This course introduces students to the principles of design applicable to publications created using desktop publishing software and computer technology. Special attention is given to design principles, typography, layout, and production techniques. Credit 3.
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1.00 - 2.00 Credits
Advanced instruction in practice and projects. Students perform assigned work with co-curricular activities (KSHU-FM, Cable Channel 7, The Houstonian, student news, and Priority One PR) in a laboratory environment. Prerequisite for Houstonian: MCM 262. Credit 1 or 2.
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3.00 Credits
This class summarizes and offers practical strategies for gathering, interpreting, and presenting data related to the practice of journalism and media research. Students will be introduced to information-gathering methods, including direct interviewing, questioning techniques, electronic document retrieval and manipulation, database management, and Internet skills. Prerequisite: MCM 132. Credit 3.
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3.00 Credits
This course examines the central role of the electronic media in American society with an emphasis on critical-cultural analysis of industry processes and various forms of media content. Students learn to write critical analyses of issues related to the print, film, and digital media. The emphasis in this course is primarily on television’s industrial practices, narrative strategies, and social influence. Prerequisites: MCM 130 and Junior standing. Credit 3.
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3.00 Credits
This course will cover study and practice in writing for mass media in specialized areas. Emphasis is on developing a level of writing suitable for publication. Course may be repeated as topics vary. Prerequisites: MCM 132, 6 hours of ENG. Credit 3.
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3.00 Credits
This course explores mass communication theory, focusing on social-behavioral and critical-cultural approaches. It emphasizes how the same issues (e.g. media violence) recur over time and how ideas about media have changed as new media technologies have emerged. Prerequisites: MCM 130 and Junior standing. Credit 3.
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3.00 Credits
This course focuses on the editor’s functions in handling news copy from writing to the printed page or script with emphasis on writing quality and new technologies of production. Content includes copy editing and headline writing, computers as tools of the trade, picture cropping, caption writing, working with wire service copy, typography, and graphics. Prerequisite: MCM 262. Credit 3.
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