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Course Criteria
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1.00 Credits
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need, and business and industry trends.
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3.00 Credits
An overview of the music industry including song writing, live performance, the record industry, music merchandising, contracts and licenses, and career opportunities.
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3.00 Credits
A course in the basics of concert promotion and venue management including considerations in purchasing a club; concert promotion and advertising; talent buying; city codes; insurance; Texas Alcoholic Beverage Commission Regulation; American Society of Composers, Arrangers, and Publishers (ASCAP/ BMI) licenses; personnel management; and concert production and administration.
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3.00 Credits
Students will define and implement a music marketing strategy that defines career goals and creates online branding; utilizes various forms of social media to enforce online presence, build fan base and drive sales in the digital environment. Students will also participate in a self directed course of independent study that constitutes one hour per week. Proof of participation will be provided by submissions of blog posts that reflect a meaningful contribution each week.
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3.00 Credits
A study of the methods of distribution, retailing, and wholesaling. Topics include the basics of purchasing, inventory control, shipping and receiving, returns, pricing and cost analysis, merchandising, retail display, sales promotion, advertising, security and shrinkage, personnel management, and relationships between retailers and distributors.
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3.00 Credits
A study of the administrative and marketing aspects of music publishing including the application of current copyright law, developing song writers, rights exploration, and royalty collection.
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3.00 Credits
Overview of the record industry and the organization of large and small record companies. Emphasizes record company functions such as artist and repertoire (A & R), promotion, marketing, business affairs, and administration and distribution including Internet-based distribution.
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3.00 Credits
An examination of the role, scope, and activities of the talent manager including establishing the artist/ manager relationship; planning the artist’s career; and developing goals, strategies, and tactics with an overall view of the live music business.
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3.00 Credits
Copyright law and the various agreements used in the entertainment industry. Emphasizes contracts used by music publishers, record companies, artist managers, record producers, film and television producers, and booking agencies.
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3.00 Credits
Career-related activities encountered in the student’s area of specialization are offered through an individualized agreement between the college, employer, and student. Under supervision of the college and the employer, the student combines classroom learning with work experience. Includes a lecture component.
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