MUSB 1391 - Special Topics in Music Business Management and Merchandising: Online & Social Media for Music Marketing

Institution:

Houston Community College

Subject:

Description:

Students will define and implement a music marketing strategy that defines career goals and creates online branding; utilizes various forms of social media to enforce online presence, build fan base and drive sales in the digital environment. Students will also participate in a self directed course of independent study that constitutes one hour per week. Proof of participation will be provided by submissions of blog posts that reflect a meaningful contribution each week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hccs.edu

Phone Number:

(877) 422-6111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.