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BA 541: Marketing Channels Management and Pricing Strategy
4.00 Credits
Southern Oregon University
Covers the formulation of channel objectives and strategies, along with the appropriate tactics, policies, and practices. Emphasizes factors to consider when choosing channel intermediaries and the elements involved in an effective physical distribution system. Addresses marketing functions commonly assigned to or shared with intermediaries and issues pertaining to inventory distribution and control, order processing, customer service, and the establishment of cost-effective transportation systems. Pricing strategy includes the rationale for setting prices for products at all points in the product life cycle. Includes analysis of discount strategies. Particular emphasis is on a total system approach viewed from a managerial perspective with practical business applications. Prerequisite(s): BA 330 .
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BA 541 - Marketing Channels Management and Pricing Strategy
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BA 544: Product Policy
4.00 Credits
Southern Oregon University
Analyzes the processes, organizational interactions, and strategic concepts governing the development of new products and services. Involves the formation of rough ideas through market and financial analysis for the development and marketing of a product. Includes strategies and tactics for managing products over the entire lifecycle. Prerequisite(s): BA 330 .
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BA 544 - Product Policy
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BA 545: Business Marketing
4.00 Credits
Southern Oregon University
Examines the significant differences between marketing to industrial organizations and consumer retailing. Focuses on industrial buying practices, market segmentation techniques, formation of an effective marketing mix, and the impact of technology and innovation on marketing strategy. Prerequisite(s): BA 330 .
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BA 545 - Business Marketing
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BA 546: Retail Management
4.00 Credits
Southern Oregon University
Examines market strategy planning for retail management. Major emphasis is on small- to medium-sized retail business plans. Discusses retail management case problems. Prerequisite(s): BA 330
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BA 546 - Retail Management
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BA 547: International Marketing
4.00 Credits
Southern Oregon University
Examines the managerial marketing policies and practices of firms marketing their products and services in foreign countries. Provides an analytical survey of institutions, functions, policies, and practices in international marketing. Emphasizes marketing activities as they relate to market structure and the marketing environment. Approved for University Studies (Integration). Prerequisite(s): BA 330
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BA 547 - International Marketing
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BA 548: Mediation and Conflict Management
4.00 Credits
Southern Oregon University
Introduces students to the fundamental concepts and theories of dispute resolution and assists them in developing the basic skills and knowledge for productively managing their own and intervening in others’ disputes. Class time consists primarily of practice and roleplay, as well as lecture, lecture-discussion, and coaching by professional mediators. Certificate of completion provided with successful completion of the course. Additional fees/tuition may apply. (Cross-listed in other departments.)
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BA 551: Cost and Management Accounting
4.00 Credits
Southern Oregon University
A comprehensive study of the development, presentation, and interpretation of cost information for management. Emphasizes cost behavior and control, standard costs, and cost accounting systems. Prerequisite(s): BA 213 .
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BA 551 - Cost and Management Accounting
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BA 553: Introduction to Taxation
4.00 Credits
Southern Oregon University
Provides an overview of federal taxation. Emphasizes the taxation of individuals and sole proprietorships.
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BA 553 - Introduction to Taxation
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BA 554: Accounting Information Systems
4.00 Credits
Southern Oregon University
Examines systems used for the accumulation, classification, processing, analysis, and reporting of accounting data, including the controls necessary for information security, data integrity, and system auditability. Extensive use of computer applications. Prerequisite(s): BA 351 .
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BA 554 - Accounting Information Systems
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BA 555: Auditing I
4.00 Credits
Southern Oregon University
Studies the auditing theory and standards followed by certified public accountants when examining the financial statements of business organizations. Covers the environment, objectives, and professional nature of auditing and the concepts of testing, sampling, evidence collection, and reporting. Prerequisite(s): BA 454 .
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