BA 545 - Business Marketing

Institution:

Southern Oregon University

Subject:

Business Administration

Description:

Examines the significant differences between marketing to industrial organizations and consumer retailing. Focuses on industrial buying practices, market segmentation techniques, formation of an effective marketing mix, and the impact of technology and innovation on marketing strategy. Prerequisite(s): BA 330 .

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sou.edu

Phone Number:

(541) 552-7672

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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