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COM 3302: Copywriting for Advertising
3.00 Credits
Appalachian State University
Development of skills and techniques of advertising copywriting applying to all media. Goals are to improve creative writing skills, learn the basics of advertising copy and layout and the analysis of advertisements. Prerequisites: COM 2700 and must be an admitted advertising major or communication minor; and ENG 2001 or its equivalent. (WRITING)
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COM 3305: Communication Law
3.00 Credits
Appalachian State University
A study of legal sanctions and constitutional freedoms affecting the mass media, various communication technologies and human communication.
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COM 3306: Audio Production II
3.00 Credits
Appalachian State University
Audio Production II is an extension of the material covered in Audio Production I. The course is designed to further electronic media/ broadcast students’ knowledge of the terminology, production procedures, and equipment used in all electronic media production including radio, Internet, and audio for video. Prerequisites: COM 2316; registration is restricted to students admitted to the B.S. degree in Communication, Electronic Media/Broadcasting.
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COM 3310: Layout and Design for the Print Media
3.00 Credits
Appalachian State University
A course that emphasizes the theory, principles and practice of newspaper and magazine design. Prerequisites: COM 2610, COM 2618, and must be an admitted journalism major. (COMPUTER)
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COM 3311: Conflict Management
3.00 Credits
Appalachian State University
A course that examines positive conflict management processes, including active listening and communication skills, principled negotiation, mediation, and nonviolent direct action. (CROSS-DISCIPLINARY)
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COM 3312: Crisis Communication
3.00 Credits
Appalachian State University
A study of the role of crisis communication in contemporary organizations. Emphasis is on critical assessment of organizational readiness for a crisis and advanced crisis preparation. Students prepare a crisis assessment and crisis management plan for an actual organization/business. Prerequisite: ENG 2001 or its equivalent. (WRITING)
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COM 3314: Advanced Media Analysis
3.00 Credits
Appalachian State University
An examination of media content through a mass communication perspective. The course will define the field of media analysis, examine the importance of message production, and discuss the dilemmas that electronic media professionals face in producing content. Prerequisite: COM 2300.
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COM 3315: Political Communication
3.00 Credits
Appalachian State University
Examines the theoretical and practical aspects of political communication. Topics covered include political debates, speechwriting, political cartoons, communication strategies during and after campaigns, and the role of the media in political communication.
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COM 3316: Television Studio Production
3.00 Credits
Appalachian State University
Exposure to multi camera, live studio production. All aspects of the live process will be covered including production equipment, scripting, lighting, crew assignments, videotape formats and editing. Lecture 2 hours, laboratory 2 hours. Prerequisite: COM 2316.
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COM 3318: Public Relations Principles
3.00 Credits
Appalachian State University
An introductory course that serves as an overview of the technical elements and basic principles of public relations. It introduces the students to the concepts and activities that form the foundations of a professional practice. Prerequisite: must be an admitted public relations major or communication minor.
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