COM 3302 - Copywriting for Advertising

Institution:

Appalachian State University

Subject:

Description:

Development of skills and techniques of advertising copywriting applying to all media. Goals are to improve creative writing skills, learn the basics of advertising copy and layout and the analysis of advertisements. Prerequisites: COM 2700 and must be an admitted advertising major or communication minor; and ENG 2001 or its equivalent. (WRITING)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.appstate.edu/

Phone Number:

(828) 262-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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