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MKT 3420: Principles of Advertising
3.00 Credits
University of Central Missouri
Advertising purposes and procedures covering primarily the point of view of the advertising manager. Study of proper appeals, copy preparation, layout, and media. Prerequisite: MKT 3400 or MKT 3405 or AGRI 3120.
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MKT 3430: Professional Sales
3.00 Credits
University of Central Missouri
Techniques involved in personal selling. Prerequisite: MKT 3400 or MKT 3405 or AGRI 3120.
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MKT 3435: Internship in Marketing
1.00 - 6.00 Credits
University of Central Missouri
Opportunity for students to gain theoretical knowledge and practical application within a particular field of specialization. May not be taken last semester of senior year. Available for Pass/Fail Credit only. Prerequisites: Admission to the B.S.B.A. program, MKT 3405, overall GPA 2.50 or above and consent of internship director.
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MKT 3460: Advanced Professional Sales
3.00 Credits
University of Central Missouri
This course will apply advanced communication skills to the sales process for those interested in business to business selling as a career. Prerequisites: MKT 3405 and MKT 3430.
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MKT 3480: Consumer Behavior
3.00 Credits
University of Central Missouri
The application of knowledge from the behavioral sciences to the study, analysis, and interpretation of consumer buying habits and motives. Individual, group, and cultural influences on consumer preferences and purchasing patterns are emphasized. Prerequisite: MKT 3400 or MKT 3405.
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MKT 3485: Integrative Business Experience Practicum
3.00 Credits
University of Central Missouri
Students will apply concepts from the concurrent courses to their own startup business venture and to community service. Corequisites: special sections of MGT 3315, MKT 3405 and CIS 3630. Prerequisites: ACCT 2101 or ACCT 2100, CIS 1605 or ACCT 2110, ECON 1010, ECON 1011.
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MKT 4420: Sales Management
3.00 Credits
University of Central Missouri
Management aspects of selling with emphasis on the role of the supervisor in the sales field. Prerequisites: MKT 3405; Admission to the B.S.B.A. program for undergraduate students or graduate status.
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MKT 4430: Marketing Distribution
3.00 Credits
University of Central Missouri
Methods and strategies used in distributing products including the design of channels and the activity performed by channel members to facilitate efficient movement of goods. Prerequisites: MKT 3405; Admission to the B.S.B.A. program for undergraduate students or graduate status.
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MKT 4440: Seminar in Marketing
3.00 Credits
University of Central Missouri
Analysis of current issues and problems in marketing with emphasis on new theoretical and methodological developments. Prerequisites: MKT 3405; Admission to the B.S.B.A. program for undergraduate students or graduate status.
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MKT 4450: Integrated Marketing Communication
3.00 Credits
University of Central Missouri
The determination of the correct blend of advertising, personal selling, sales promotion, reseller support, and publicity. Prerequisites: MKT 3405; Admission to the B.S.B.A. program for undergraduate students or graduate status.
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