MKT 3420 - Principles of Advertising

Institution:

University of Central Missouri

Subject:

Description:

Advertising purposes and procedures covering primarily the point of view of the advertising manager. Study of proper appeals, copy preparation, layout, and media. Prerequisite: MKT 3400 or MKT 3405 or AGRI 3120.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucmo.edu

Phone Number:

(660) 543-4111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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