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  • BUS 1307: Legal Issues for Supervisors

    3.00 Credits
    Rochester Community and Technical College

    This course teaches students to examine workplace issues impacting supervisory responsibilities such as employee hiring decisions, discrimination, unemployment compensation, workers' compensation, Fair Labor Standards Act, employee health and safety, unions, workplace harassment, documentation, and termination. In addition, students will explore the business case for creating a safe and inclusive work environment including the implementation of programs that promote safety, diversity, and discourage harassment and discrimination. (Prerequisites: None).
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  • BUS 2101: Personal Finance

    3.00 Credits
    Rochester Community and Technical College

    This course covers fundamental concepts of personal financial management, focusing on the major personal financial planning situations that individuals and families encounter. Money management topics include: budgets, banking, tax strategies, investments, credit, insurance, real estate, interest, pension investments, and retirement planning. (Prerequisites: MATH 0094 or MATH 0098) (Other requirements: College level reading is recommended for this course.)
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  • BUS 2143: Social Media Management Strategies

    3.00 Credits
    Rochester Community and Technical College

    This course develops the management strategies needed to effectively oversee social media activities within a global business context. It addresses the manager's strategy of operation as it relates to various online systems, content creation, paid amplification, interpretation of engagement metrics/sentiment analysis and return on investment analysis in development of organizational social media plans. (Prerequisites: None).
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  • BUS 2144: E-Business Management

    3.00 Credits
    Rochester Community and Technical College

    This course provides an understanding of e-business management. It enables students to understand how a business manages their website and ecommerce systems, the opportunities, limitations, issues, and risks within the digital ecosystem. Through readings, class discussions, and interactive exercises, learners gain an understanding of how to create a global market and drive business through the Internet. Learners are introduced to the following topics: creating an online business model, identifying market opportunities, assessing infrastructure requirements, and understanding key opportunities and challenges in conducting an online business. Learners apply what they have learned through development of an e-business plan. (Prerequisites: None. Other Requirements: None).
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  • BUS 2150: Global Business

    3.00 Credits
    Rochester Community and Technical College

    This is an introductory course in which the major areas of international business is covered, including the need for professional business practices, cultural behavior, social responsibility of international trade, and the importance of understanding varying economic, social, political, cultural, and legal frameworks. In addition, the course will address international trade and investment, the global monetary systems, and how and why the world's countries differ. (Prerequisites: None) (Other requirements: BUS 1101 is recommended for this course.)
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  • BUS 2201: Principles of Marketing

    3.00 Credits
    Rochester Community and Technical College

    This course provides the student with an introduction to marketing analysis, planning, decision-making and program implementation. Students gain an understanding of the principles of marketing and their interrelationship through a development of a formal market plan. College level reading is recommended for this course. (Prerequisites: None. Other Requirements: None).
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  • BUS 2202: Consumer Promotions and Digital Marketing

    3.00 Credits
    Rochester Community and Technical College

    This course is a study of the principles and practices of consumer promotions and digital marketing for a business organization. Students will study the components and interrelationships of the promotional mix: personal selling, sales promotion, advertising, public relations and direct marketing within the context of the digital ecosystem. Topics include understanding the process and benefits of implementing an integrated marketing communication (IMC) strategy, analyzing the functional areas of the promotional mix, identifying how brand relationships are created and maintained, determining what impacts consumers and business buying decisions, and building relationships through data management. Throughout the course, students will be prepared to take the Google AdWords Certification exam to equip them to navigate a significant portion of the digital ecosystem. Students will be exposed to the use of Artificial intelligence and its application to the marketing discipline. (Prerequisites: None. Other Requirements: None).
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  • BUS 2210: Legal Environment of Business

    3.00 Credits
    Rochester Community and Technical College

    This is a survey course which will provide the student with an in-depth understanding of the American legal system and its processes and an enhanced understanding of its effect on the modern global business environment. Topics include an introduction to American and international law and their legal systems, ethics, litigation, and alternative dispute resolution, administrative law, constitutional law, criminal law, torts, contracts, employment/labor law, consumer protection, intellectual property and real estate law. College level reading and writing skills are recommended for this course. (Prerequisites: None) (Other requirements: College level reading and writing skills are recommended for this course.)
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  • BUS 2212: Business and Economic Statistics

    4.00 Credits
    Rochester Community and Technical College

    This course is an introduction and overview of business statistics. Topics will include descriptive statistics, probability, sampling methods, confidence intervals, one and two sample tests of hypothesis, analysis of variance, and linear regression. Statistical calculators and software will be used extensively throughout the class. Emphasis is on application of statistical techniques and procedures for solving business related problems, rather than mathematical theories. (Prerequisites: MATH 0094 or MATH 0098).
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  • BUS 2232: Principles of Management

    3.00 Credits
    Rochester Community and Technical College

    This course provides an analysis of the functions performed by managers of all types of organizations. Current applications in: strategic planning and control, managing workplace dynamics, managerial ethics and corporate social responsibility, leadership, teamwork in organizations, and developing effective communications will be emphasized. (Prerequisites: None) (Other requirements: College level reading is recommended.)
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