BUS 2143 - Social Media Management Strategies

Institution:

Rochester Community and Technical College

Subject:

Description:

This course develops the management strategies needed to effectively oversee social media activities within a global business context. It addresses the manager's strategy of operation as it relates to various online systems, content creation, paid amplification, interpretation of engagement metrics/sentiment analysis and return on investment analysis in development of organizational social media plans. (Prerequisites: None).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rctc.edu/

Phone Number:

(507) 285-7210

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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