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Course Criteria
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4.00 Credits
Revenue Management provides a foundation for managing revenues and costs in the hospitality and tourism industry. Students will learn the historical development of yield management (YM) and its formation into modern day revenue management (RM). The course will rely upon cases and articles to analyze trends and develop effective revenue management strategies in the accommodations, food and beverage, attractions, and transportation sectors of the hospitality and tourism industry.
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3.00 Credits
A survey course about the legal aspects of managing a business. It includes a review of the basic U.S. legal system, ethics, contracts, legal structure of business, employment, consumer issues, and international business law.
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3.00 Credits
An overview of the principles and practices of administering the human resource management functions in modern organizations to the achievement of an organization's objectives. Topics include employee selection and retention, training, job evaluation, compensation, health and safety, labor-management relations, communication with diverse workforces, employment law, and outsourcing.
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4.00 Credits
This course is an introduction and overview of statistics for business and economics. Topics will include descriptive statistics, probability, sampling methods, confidence intervals, one and two sample tests of hypothesis, analysis of variance, and linear regression. Emphasis is on application of statistical techniques and procedures for solving business-related problems. In addition, students will become familiar with some of the key statistical functions of Microsoft Excel.
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3.00 Credits
Analyzes successful sales practices. Develops need satisfaction selling skills through skill practice that may apply to both selling and non-selling.
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3.00 Credits
Develop insights into successful planning, organizing, directing, staffing, and controlling an organization and its employees.
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3.00 Credits
All phases of setting up a small business: management, marketing, and financial operations. The final project is the development of a business plan.
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3.00 Credits
The total marketing process from a strategic view, emphasizing managerial implications for product, promotion, price and distribution strategies.
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3.00 Credits
The use of digital information space is expanding exponentially. From simple banner ads to sophisticated processes of customer engagement, businesses use digital marketing to enhance their ability to attract, engage, and convert potential customers. Through the exploration and evaluation of different marketing tools and strategies, students develop the essential skills and knowledge to choose and implement marketing strategies that will allow businesses to thrive in the rapidly evolving digital marketplace.
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3.00 Credits
This course presents the basic principles of insurance, introducing insurance regulation, financial performance, marketing techniques, underwriting, claims, risk management, loss exposures and insurance policies.
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