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Course Criteria
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3.00 Credits
Prerequisites, MGSC 209, and either MKTG 200 or 304. Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts, and advertising. Emphasis on planning, investigation, collection, interpretation of data, and presentation of results. (Offered fall semester.) 3 credits.
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3.00 Credits
Prerequisite, MKTG 304. New products and services are essential to increase sales, profits and even company survival rate in many industries. Unfortunately, the failure rate of new product/service introductions is increased because of a lack of understanding of the new product development process itself. This course examines new product/service development from opportunity identification through launch. Best industry practices, development team dynamics, integration of products and services to offer higher value/benefits to users, sales forecasting and a semester-long marketing plan project are all cornerstones of the course. (Offered every year.) 3 credits.
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3.00 Credits
Prerequisite, MKTG 200, or MKTG 304. Consumer Behavior studies consumers as social beings, within families and organizations, as well as acting as individuals. In addition to purchase decision making, this course examines consumer experiences, and the rituals and patterns often associated with products and services. Consumer behavior borrows tools and theories from all the social sciences, and this multidisciplinary approach is an integral part of this course. (Offered every semester.) 3 credits.
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3.00 Credits
Prerequisites, MGMT 316, and either MKTG 200 or 304. Selling principles, prospecting, communication skills, building rapport, presentation skills, negotiation, closing and customer service/follow-up. Sales forecasting, planning, and management of sales teams. Selection, training, motivation, compensation, and control of sales force. (Offered every year.) 3 credits.
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3.00 Credits
Prerequisite, MKTG 304. The primary objective of this course is to explore issues in strategic marketing and key factors that influence the formulation of marketing strategy. The course devotes a fair amount of attention to marketing issues confronting multi-product, multi-market, and multinational organizations. The course emphasizes learning-by-doing with the objective that students internalize rather than memorize strategy-related issues, concepts, and approaches. Students are also expected to learn to present persuasive oral and written reports. The course features a semester-long marketing simulation project, several case analyses and involves substantial amount of work in teams. (Offered every semester). 3 credi
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3.00 Credits
Prerequisite, MKTG 304. Marketing principles applied to service companies. Principles and strategies for marketing services and non-manufactured products. Consumer behavior and expectations of service industries, delivery and pricing issues. (Offered spring semester.) 3 credits.
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3.00 Credits
In-depth study of a specific area; content of course determined by student interest and instructor. May be repeated once. (Offered as needed.) 3 credits.
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3.00 Credits
Prerequisite, approval of petition. For students who wish to pursue a special area of study not included in the curriculum. Maximum of 6 credits. (Offered every semester.) 1-3 credits.
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3.00 Credits
Rudiments of Music I is a preparatory course, covering material that all incoming BM and BA music students are expected to have already mastered. The course will cover pitch and rhythmic notation, scales, key signatures, intervals, triads, basic music reading skills, and aural skills. P/NP. (Offered spring semester.) 3 non-degree credits.
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3.00 Credits
Prerequisite, MUS 098. Rudiments of Music II is a preparatory course, covering material that all incoming BM and BA music students are expected to have already mastered. The course will cover pitch and rhythmic notation, scales, key signature, intervals, triads, basic music reading skills, and aural skills. P/NP. (Offered as needed.) 3 non-degree credits.
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