MKTG 409 - Consumer Behavior

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisite, MKTG 200, or MKTG 304. Consumer Behavior studies consumers as social beings, within families and organizations, as well as acting as individuals. In addition to purchase decision making, this course examines consumer experiences, and the rituals and patterns often associated with products and services. Consumer behavior borrows tools and theories from all the social sciences, and this multidisciplinary approach is an integral part of this course. (Offered every semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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