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MGSC 399: Independent Study
6.00 Credits
University of Massachusetts Global (formerly Brandman University)
For students who wish to pursue a special area of study not included in the curriculum. Maximum of 6 credits. (Offered every semester.) 1-6 credits.
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MGSC 399 - Independent Study
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MGSC 496: Special Topics in Management Science
3.00 Credits
University of Massachusetts Global (formerly Brandman University)
In-depth study of a specific area; content of course changes every semester. May be repeated once. (Offered as needed.) 3 credits.
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MGSC 496 - Special Topics in Management Science
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MGSC 499: Independent Study
3.00 Credits
University of Massachusetts Global (formerly Brandman University)
Prerequisite, approval of petition. For students who wish to pursue a special area of study not included in the curriculum. Maximum of 6 credits. (Offered every semester.) 1-3 credits.
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MGSC 499 - Independent Study
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MKTG 199: Individual Study
1.00 - 3.00 Credits
University of Massachusetts Global (formerly Brandman University)
(Offered every semester.) 1-3 credits.
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MKTG 199 - Individual Study
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MKTG 200: Fundamentals of Marketing
3.00 Credits
University of Massachusetts Global (formerly Brandman University)
An introductory course in marketing for non-business majors. The primary objectives of this course are to develop an understanding of the marketing philosophy, the marketing processes and institutions, and to develop management-oriented decision-making skills. (Offered fall semester.) 3 credits
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MKTG 200 - Fundamentals of Marketing
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MKTG 299: Individual Study
6.00 Credits
University of Massachusetts Global (formerly Brandman University)
For students who wish to pursue a special area of study not included in the curriculum. Maximum of 6 credits. (Offered every semester.) 3-6 credits.
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MKTG 299 - Individual Study
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MKTG 304: Principles of Marketing
3.00 Credits
University of Massachusetts Global (formerly Brandman University)
Prerequisite, ECON 200. The marketing of goods and services and the role of marketing in the economy. Topics include: the marketing environment and the marketing management function; market analysis including buyer behavior and market segmentation; marketing mix policies including product, channel, promotion, and pricing; and public policies toward marketing. (Offered every semester.) 3 credits.
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MKTG 304 - Principles of Marketing
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MKTG 399: Independent Study
6.00 Credits
University of Massachusetts Global (formerly Brandman University)
For students who wish to pursue a special area of study not included in the curriculum. Maximum of 6 credits. (Offered every semester.) 3 credits.
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MKTG 399 - Independent Study
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MKTG 404: Advertising and Promotion Strategy
3.00 Credits
University of Massachusetts Global (formerly Brandman University)
Prerequisite, MKTG 200 or 304. This course examines the role of advertising and sales promotion and other promotional techniques in the total marketing effort including the setting of goals and objectives, message strategy, message tactics, media strategy, and media topics. (Offered fall semester.) 3 credits.
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MKTG 404 - Advertising and Promotion Strategy
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MKTG 406: International Marketing
3.00 Credits
University of Massachusetts Global (formerly Brandman University)
Prerequisites, MGMT 316, and either MKTG 200 or 304. Study of international marketing opportunities and constraints, including cultural differences, political and legal issues, and economic concerns. (Offered fall semester.) 3 credits.
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MKTG 406 - International Marketing
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