MKTG 404 - Advertising and Promotion Strategy

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisite, MKTG 200 or 304. This course examines the role of advertising and sales promotion and other promotional techniques in the total marketing effort including the setting of goals and objectives, message strategy, message tactics, media strategy, and media topics. (Offered fall semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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