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MKTG 4875: Customer Relationship Management
3.00 Credits
University of North Texas System
3 hours. Exploration of the principles, practices, tools and technologies that underlie customer relationship management (CRM). Includes modules on building and sustaining long-term customer relationships, and using data mining and warehousing techniques to service these relationships. Also focuses on establishing CRM metrics and employing data analysis of CRM outcomes. Students are required to develop a CRM strategic plan for a market offering. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.
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MKTG 4875 - Customer Relationship Management
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MKTG 4880: Advanced Marketing Management
3.00 Credits
University of North Texas System
3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3700 and MKTG 3710.
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MKTG 4880 - Advanced Marketing Management
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MKTG 4890: Applied Marketing Problems
3.00 Credits
University of North Texas System
3 hours. Capstone marketing course. Students work in team settings to develop a comprehensive marketing plan. The marketing plan requires students to integrate a wide range of marketing principles and practices. The integrated marketing plan requires students to identify market opportunities and challenges, formulate actionable plans to address organizational strengths and weaknesses, and execute a marketing mix strategy. Requires both oral and written presentation of the marketing plan. Prerequisite(s): graduating senior status.
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MKTG 4890 - Applied Marketing Problems
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MKTG 4900: Special Problems
1.00 - 3.00 Credits
University of North Texas System
1-3 hours each.
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MKTG 4900 - Special Problems
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MKTG 4951: Honors College Capstone Thesis
3.00 Credits
University of North Texas System
3 hours. Major research project prepared by the student under the supervision of a faculty member and presented in standard thesis format. An oral defense is required of each student for successful completion of the thesis. Prerequisite(s): completion of at least 6 hours in honors courses; completion of at least 12 hours in the major department in which the thesis is prepared; approval of the department chair and the dean of the school or college in which the thesis is prepared; approval of the dean of the Honors College. May be substituted for HNRS 4000.
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MKTG 4951 - Honors College Capstone Thesis
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MTSE 1010: Fundamentals of Algebra
3.00 Credits
University of North Texas System
3 hours. Basic algebraic operations, linear equations and inequalities, polynomials, rational expressions, factoring, exponents and radicals, and quadratic equations. Prerequisite(s): consent of department. Students may not enroll in this course if they have credit for any other UNT mathematics course. Credit in this course does not fulfill any degree requirement.
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MTSE 1010 - Fundamentals of Algebra
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MTSE 1100: College Algebra
3.00 Credits
University of North Texas System
3 hours. Quadratic equations; systems involving quadratics; variation, ratio and proportion; progressions; the binomial theorem; inequalities; complex numbers; theory of equations; determinants; partial fractions; exponentials and logarithms. Prerequisite(s): two years of high school algebra and one year of geometry, and consent of department. A grade of C or better in MATH 1100 is required when MATH 1100 is a prerequisite for other mathematics courses. Satisfies the Mathematics requirement of the University Core Curriculum.
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MTSE 1100 - College Algebra
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MTSE 1190: Business Calculus
3.00 Credits
University of North Texas System
3 hours. Differential and integral calculus with emphasis on applications to business. Prerequisite(s): MATH 1100 with a grade of C or better. Satisfies the Mathematics requirement of the University Core Curriculum.
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MTSE 1190 - Business Calculus
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MTSE 1350: Mathematics for Elementary Education Majors I
3.00 Credits
University of North Texas System
3 hours. Concepts of sets, functions, numeration systems, different number bases, number theory, and properties of the natural numbers, integers, rational, and real number systems with an emphasis on problem solving and critical thinking. Only for students requiring course for teacher certification. Prerequisite(s): MATH 1100 with a grade of C or better. Satisfies the Mathematics requirement of the University Core Curriculum.
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MTSE 1350 - Mathematics for Elementary Education Majors I
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MTSE 1351: Mathematics for Elementary Education Majors II
3.00 Credits
University of North Texas System
3 hours. Concepts of geometry, probability and statistics, as well as applications of the algebraic properties of real numbers to concepts of measurement with an emphasis on problem solving and critical thinking. Only for students requiring course for teacher certification. Prerequisite(s): MATH 1350. Satisfies the Mathematics requirement of the University Core Curriculum.
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MTSE 1351 - Mathematics for Elementary Education Majors II
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