MKTG 4875 - Customer Relationship Management

Institution:

University of North Texas System

Subject:

Description:

3 hours. Exploration of the principles, practices, tools and technologies that underlie customer relationship management (CRM). Includes modules on building and sustaining long-term customer relationships, and using data mining and warehousing techniques to service these relationships. Also focuses on establishing CRM metrics and employing data analysis of CRM outcomes. Students are required to develop a CRM strategic plan for a market offering. Prerequisite(s): MKTG 3650 (non-business majors may take MKTG 2650) or consent of department.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

untsystem.unt.edu/

Phone Number:

(214) 752-8585

Regional Accreditation:

Southern Association of Colleges and Schools

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