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Course Criteria
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3.00 Credits
Arranged each semester. Please consult with the instructor and/or check the course schedule for specific topic.
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3.00 Credits
The emphasis of this advanced writing course is on perfecting copywriting skills, encompassing newspapers, magazines, direct mail, and outdoor posters. Students will learn both short and long body copy applications. Students will also learn the characteristics of each medium allowing them to create compelling advertising for these media. Students will learn to combine words and visuals into one coherent message. A knowledge of QuarkXpress, Adobe Photoshop and/or Adobe Illustrator is suggested.Note: Advertising majors only.
Prerequisite:
ADVERT 2121 (0120)
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3.00 Credits
The emphasis of this advanced writing course is on perfecting copywriting skills specifically for radio and television, with a touch of film and video applications. Students are taught conceptual and production aspects of the broadcast media, including the importance of message, music, sound effects and visual storytelling. The course also enhances students’ creative abilities with techniques of script writing, storyboarding and production vocabulary.Note: Advertising majors only.
Prerequisite:
ADVERT 2121 (0120)
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3.00 Credits
This advanced course focuses on the art and craft of media planning for large budget brands competing in today’s complex media environment. Rooted in a concrete understanding of social communications as economic communications, students explore the conceptual foundations of media planning and
produce professional quality media plans.Note: Advertising majors only.
Prerequisite:
ADVERT 2131 (0130)
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3.00 Credits
This course focuses on the development and positioning of media franchises for print and video products, plus the marketing and sale of broadcast and web-based products to consumers and advertisers. All media types are addressed. Students will learn how to articulate and present media vehicles, the conduct of sales calls, and negotiation techniques. Note: Advertising majors only.
Prerequisite:
ADVERT 3032 (0230)
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3.00 Credits
Delving more closely into the planning and execution of effective quantitative advertising research, the objective of this course is to provide students with direct learning experience through the use of discussion, case studies and projects. Focus is on understanding the uses of quantitative research in the advertising development and tracking process, and executing projects with a specific goal in mind. This course will investigate the design, execution, and analysis of various kinds of surveying, including copy tests and campaign tracking, and is a foundation for students who wish to pursue a career in advertising research and planning. Note: Advertising majors only. Must have prerequisite: ADVERT 1141 (0070).
Prerequisite:
ADVERT 1141 (0070)
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3.00 Credits
This course will concentrate on the role of qualitative research in advertising. Through the use of discussion, case studies and projects, it focuses on how advertisers and agencies use qualitative methods like focus groups, in-depth interviews, and ethnography to uncover consumer insights. This course will investigate the design and execution of these various kinds of qualitative research techniques, and is a foundation for students who wish to pursue a career in advertising research and planning. Note: Advertising majors only. Must have prerequisite: ADVERT 1141 (0070).
Prerequisite:
ADVERT 1141 (0070)
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3.00 Credits
As the first in the Advertising Art Direction track, students gain a comprehensive understanding of how ideas become branded visual communications that engage, capture and persuade audiences. Through regular lecture, reading and project critique, emphasis is placed on combining the fundamental tools of graphic design with creative brainstorming to arrive at fresh, branded concepts. This course focuses primarily on concept and layout for the print medium, and lays the foundation for Art Direction II.
NOTE: Students are expected to be proficient in the computer graphics programs (Adobe Photoshop, Illustrator and InDesign) necessary to produce print work for this course. Students are encouraged to take a computer graphics course before or concurrently with 3052.Note: Advertising majors only. REQUIREMENTS: Students must have a working knowledge of Adobe PhotoShop in order to enroll in this course. An overall knowledge of the Adobe Creative Suite is recommended.
Prerequisite:
ADVERT 2151 (0125)
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3.00 Credits
This advanced course emphasizes the visual, verbal, and conceptual skills of TV advertising as well as the interactive medium. Students will work with advertising strategies to create effective TV storyboards, web sites, and more. The use of typography, composition, photography, and illustration is implemented into each project.Note: Advertising majors only. REQUIREMENTS: Students must have a working knowledge of Adobe PhotoShop in order to enroll in this course. An overall knowledge of the Adobe Creative Suite is recommended.
Prerequisite:
ADVERT 3052 (0225)
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1.00 - 4.00 Credits
A special course of study in a particular area of
advertising. Student works under the supervision of faculty, who approves and guides the study.
Prerequisite:
Completion of 2000-level courses. Permission of faculty member required
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