ADVERT 3032 - Advertising Media Planning II

Institution:

Temple University

Subject:

Description:

This advanced course focuses on the art and craft of media planning for large budget brands competing in today’s complex media environment. Rooted in a concrete understanding of social communications as economic communications, students explore the conceptual foundations of media planning and produce professional quality media plans.

Note: Advertising majors only.

Credits:

3.00

Credit Hours:

Prerequisites:

ADVERT 2131 (0130)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.TEMPLE.EDU

Phone Number:

(215) 204-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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