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Course Criteria
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3.00 Credits
Relates the principles of business finance to the operations of international firms. Topics include the international financial environment, international credit institutions, capital markets and trends in international monetary affairs, management of foreign exchange positions and hedging strategies, international capital budgeting andworking capital management. Crosslisted with BUS 713. (Prerequisites: BUS 303; MATH 121, 122; ENG 110; ECON 255, 256; CS 150) (F)
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4.00 Credits
Same as ECON 460. (Prerequisites: ECON 255)
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3.00 Credits
A continuation of Business Law I. Commercial paper, real property, secured transaction, bankruptcy, partnerships, corporations, wills and trusts. Case study approach. (Prerequisites: BUS 304 and ENG 110) (S)
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3.00 Credits
Increasingly, companies are shifting human resource management responsibilities to supervisors and managers. This course focuses on the manager's role in human resource planning, job analysis and design, recruitment and selection, performance management, examines within a larger context of the organization's strategic direction and legal environment. (Prerequisites: BUS 302 and BUS 306 or concurrent registration.) (S)
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3.00 Credits
Focuses on strategic marketing decisions using case studies and covering current topics in marketing management. (Prerequisites: BUS 301, ENG 110) (F)
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3.00 Credits
Analysis of how consumers process information, form attitudes, and make decisions, and how consumer behavior is affected by cultural factors and interpersonal influences. (Prerequisites: BUS 301 and ENG 110) (S)
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3.00 Credits
Covers the elements of the promotional mix, including the communication process, creative advertising strategies, media and planning strategies, direct marketing and interactive media, sales promotion strategies, the role of personal selling in sales promotions, measuring advertising and promotional effectiveness, and social, ethical and regulatory issues in advertising and promotion strategy. (Prerequisites: BUS 301, ENG 110, completion of 40 credits.) (S)
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3.00 Credits
Qualitative and quantitative research methods, with an emphasis on quantitative survey-based research applications. (Prerequisites: BUS 301; MATH 121, 122, ENG 110)(F)
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3.00 Credits
The steps of the relationship selling process, including the creation of effective sales presentations, analysis and use of state-of-the-art sales methods and negotiating techniques, use of technology in prospecting and selling, exploring careers in professional selling, ethical issues in sales, as well as effective hiring, training, and managing of salespeople. (Prerequisites: BUS 301; ENG 110) (F)
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3.00 Credits
To be competitive in a global economy, organizations need a process for continuous improvement and effective planning. This course gives students an understanding of process for continuous improvement and as an opportunity to apply human and organization knowledge to real-life business improvement problems. Topics include: strategies for continuous improvement; leadership and organization for continuous improvement; application of statistical methods; small group involvement and problem-solving; and customer and supplier involvement. (Prerequisites: BUS 302, 305; MATH 121, 122; ENG 110; COMMS 101) (S)
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