BUS 432 - Consumer Behavior

Institution:

Edgewood College

Subject:

Description:

Analysis of how consumers process information, form attitudes, and make decisions, and how consumer behavior is affected by cultural factors and interpersonal influences. (Prerequisites: BUS 301 and ENG 110) (S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.edgewood.edu

Phone Number:

(608) 663-4861

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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