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Course Criteria
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3.00 Credits
As our society continues to become an increasingly visual one, it is imperative that we begin to investigate how visual imagery affects us. This course explores major theoretical and practical approaches to the creation and analysis of visual images. Students will develop their visual literacy skills by learning the evaluate and construct visual arguments with an emphasis on the ethical and social concerns of image construction. Students will learn to design professional looking images created with the latest image editing and graphic layout software. This course is taught in a Macintosh environment.
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3.00 Credits
With an emphasis on visual communication, the course explores various theories, historical development and current media practices and their effect on the lives of individuals and on society. Includes studies of objectivity, persuasion, censorship and legal problems. Prerequisite: COMM 1306 (Fall, Spring)
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3.00 Credits
This course is an introduction to the theory and practice of interpersonal communication. Students will study notions of self, other and relationships by focusing on how interpersonal communication intersects the development of these constructs. Students will use theory to assess communication in family, personal, romantic, and social relationships in order to improve the communication in such relationships. (Fall, Spring)
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3.00 Credits
Students in this course will explore the interactive relationship between gender and communication in three major areas: 1) the creation and perpetuation of gender roles in families, schools, media, and society in general; 2) the way these socially created gender differences affect our feelings of personal success, satisfaction, and self-esteem; and 3) specific social issues highlighting the transition of gender roles in our culture. Through an understanding of how gender roles are formed and maintained in our society, students will also consider how they can act to influence gender expectations. (Spring)
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3.00 Credits
Students in this course will study nonverbal behaviors and how they repeat, underscore, substitute for, and regulate verbal communication in the communication environment and between communicators. (Fall, even-numbered years)
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3.00 Credits
This course will analyze the role of communication in the context of modern global, complex organizations (government, business, industry, education, non-profits, etc.). In addition to a review of theory, methodology, and application of communication research in organizational settings, the course will focus on communication networks, styles and culture in organizations. The role of communication professionals in organizational structures will be emphasized. (Fall, Spring)
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3.00 Credits
Advertising is one of the most pervasive aspects of our lives: Ads are everywhere. As communication scholar Leo Bogart noted, "Advertising is one of modern society's most visible aspects...and its values are interwoven with the whole fabric of society." This course will survey the background and evolution of advertising, the structure of the advertising industry, the planning of ad campaigns, the construction of advertising messages, and the ethical considerations of advertising. Prerequisite: Sophomore standing (Fall odd-numbered years, Spring)
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3.00 Credits
In this course students will examine the definitions and history of public relations; its evolution from press agentry to top-level management function; the relationship of PR practitioner and the media; the differences between public relations, advertising, and marketing; the myths about what public relations people do and don't do; and the importance of strategic planning, research, and measurement techniques. Prerequisite: COMM 1306 and sophomore standing. (Fall; Spring odd-numbered years)
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3.00 Credits
This course will be offered on occasion to introduce new topics or to allow students to explore special topics or special projects within the field of communication. May be repeated for credit when topic varies.
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3.00 Credits
This course introduces students to the designs, uses, and limitation of communication research. Traditional statistical methods (e.g., correlations, t-tests, ANOVA) are covered as well as more recent, qualitative approaches (e.g., narrative, self-reflexive, autobiography,) in order to provide students with a well-rounded insight into the various methodological perspectives that currently govern research in the field of communication. Students will collect and analyze data for a final research project. Prerequisites: COMM 2302 and Junior or Senior standing. (Fall, Spring)
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