COMM 2337 - Public Relations

Institution:

Saint Edward's University

Subject:

Description:

In this course students will examine the definitions and history of public relations; its evolution from press agentry to top-level management function; the relationship of PR practitioner and the media; the differences between public relations, advertising, and marketing; the myths about what public relations people do and don't do; and the importance of strategic planning, research, and measurement techniques. Prerequisite: COMM 1306 and sophomore standing. (Fall; Spring odd-numbered years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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