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RCS 411: Entrepreneurship and Small Business Management
3.00 Credits
The University of Tennessee
Concepts of entrepreneurship within single ownership and other business organizations. Development of a business plan. Management of a small business. Current issues and problems.
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RCS 412: e-Retailing
3.00 Credits
The University of Tennessee
Issues concerning the use of the Internet and related technologies to improve and/or transform retail businesses. Emphasizes analysis of consumers and product/service types in online retailing and the effective management of online catalogs. Also direct retailing methods that involve technology such as interactive TV and m-commerce (mobile).
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RCS 415: Retail Promotion
3.00 Credits
The University of Tennessee
In-store promotional activities. Development of retail promotion strategies. Evaluation of retail promotions. Supplementary focus on advertising and other methods to communicate in-store promotions.
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RCS 421: International Retailing
3.00 Credits
The University of Tennessee
The study and analysis of retailing in an international and global setting. Retail processes and practices and issues within international environments ? cultural, economic, social, political, legal, and business.
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RCS 422: Professional Experience in Retail and Consumer Sciences
6.00 Credits
The University of Tennessee
Supervised educational experiences in selected retail and consumer sciences service operations.
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RCS 441: Experiential Retailing
3.00 Credits
The University of Tennessee
Explore experiential retailing of tangible and intangible products, services and experiences that encompass utilitarian and hedonic consumption. Apply strategies for planning, developing, and presenting products or services to consumers using experiential components of the retail industry to create a total consumer experience.
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RCS 480: Retail Market Planning and Execution
1.00 - 3.00 Credits
The University of Tennessee
Exposes students to the process of planning and executing a market trip. Involves off-campus experience at a major market center.
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RCS 484: International Retail Industry Study Tour
3.00 Credits
The University of Tennessee
Group study abroad involving academic research and field investigation.
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RCS 493: Directed Study
1.00 - 3.00 Credits
The University of Tennessee
Individual problems for junior and senior students with special interests in retail and consumer sciences.
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RCS 495: Special Topics
3.00 Credits
The University of Tennessee
Topics in retail and consumer sciences.
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