RCS 441 - Experiential Retailing

Institution:

The University of Tennessee

Subject:

(RCS) Retail and Consumer Sciences (865)

Description:

Explore experiential retailing of tangible and intangible products, services and experiences that encompass utilitarian and hedonic consumption. Apply strategies for planning, developing, and presenting products or services to consumers using experiential components of the retail industry to create a total consumer experience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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