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Course Criteria
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3.00 Credits
3 Credits, 3 Class Hours An introduction to entrepreneurship. Topics include economic, social and political climate; demographic, technological and social changes; skills, challenges, and rewards of entrepreneurship.
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3.00 Credits
3 Credits, 3 Class Hours A study of the franchising method of doing business from both the perspective of the franchisor and the franchisee. Students will analyze franchise business ventures to understand the advantages and disadvantages of the franchising opportunity, the components and efforts required for success, the interdependent legal and contractual obligations, franchisee qualifications, and the global reach of franchising.
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3.00 Credits
3 Credits, 3 Class Hours An introduction to the sources for funding a small business. Topics include terminology, financial statements, loan proposals, working capital, cash management, financing needs, credit policies, and sales forecasts. Prerequisite or corequisite: ENTR 1600
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3.00 Credits
3 Credits, 3 Class Hours A study of the unique challenges and opportunities of marketing an entrepreneurial venture. Students will analyze the marketing philosophies and strategies of successful entrepreneurs. Topics include the importance of marketing an entrepreneurial venture, analyzing the target audience, conducting market research, development of entrepreneurial marketing objectives, planning and creation of marketing messages, the use of various marketing media, and the steps involved in creating a marketing plan. Students will prepare a marketing plan for an entrepreneurial venture.
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3.00 Credits
3 Credits, 3 Class Hours A study the challenges, opportunities, responsibilities, and concerns of being a supervisor in an entrepreneurial start-up, franchise, or existing small business venture. This course addresses the daily operation of a business including: the recruitment, selection, and retention of qualified employees; addressing employee problems and growth through coaching, counseling, training, and development; disciplinary action procedures, practices, and methods; internal and external communications; planning, scheduling, and controlling work activities; performance evaluation; and safety and health requirements in the work environment.
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3.00 Credits
3 Credits, 3 Class Hours An introduction to business planning. Students will assess business strengths and weaknesses; collect and organize market data; develop a business plan, marketing plan, and the financial plan. Prerequisites: ENTR 1600 and ENTR 1700
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3.00 Credits
3 Credits, 3 Class Hours This course is for high beginning students. Students will learn to talk about common topics, make simple conversation and engage in basic discussions.
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3.00 Credits
3 Credits, 3 Class Hours This course is for low intermediate students. Students will discuss and react to listenings on American culture topics. Prerequisite: ESOL 0121 or equivalent skills
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3.00 Credits
3 Credits, 3 Class Hours This course is for high intermediate students. Students will converse in more depth on social and academic topics and participate in academic discussions. Prerequisite: ESOL 0122 or equivalent skills
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3.00 Credits
3 Credits, 3 Class Hours This course is at the advanced level. Students will listen to and take notes on academic lectures as well as learn basic public speaking skills. Prerequisite: ESOL 0123 or equivalent skills
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