ENTR 1800 - Entreprenuership Marketing

Institution:

Nashville State Community College

Subject:

Description:

3 Credits, 3 Class Hours A study of the unique challenges and opportunities of marketing an entrepreneurial venture. Students will analyze the marketing philosophies and strategies of successful entrepreneurs. Topics include the importance of marketing an entrepreneurial venture, analyzing the target audience, conducting market research, development of entrepreneurial marketing objectives, planning and creation of marketing messages, the use of various marketing media, and the steps involved in creating a marketing plan. Students will prepare a marketing plan for an entrepreneurial venture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nscc.edu

Phone Number:

(615) 353-3333

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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