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Course Criteria
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4.00 Credits
4 credits (4 lec hrs/wk) This course introduces the student to the legal environment of business. Students will explore/understand the specific legal issues in conducting business. Topics include: the Legal Environment as well as Tort, Contract, Sales, Agency, Real/ Personal Property, Partnership, and Corporation Law.
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4.00 Credits
4 credits (4 lec hrs/wk) Introduces elementary statistics techniques to aid decision-making in the business environment. Emphasis is on statistical inference, probability, sampling, estimation, and hypothesis testing. Prerequisite: MTH95 with a "C" or better.
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3.00 Credits
3 credits (3 lec hrs/wk) This course introduces the Internet as a marketing tool. The student will be exposed to the strategies necessary to successfully market online. Prerequisites: BA239 and CS195.
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3.00 Credits
3 credits (3 lec hrs/wk) This course will examine the use of electronic commerce from three perspectives: business-to-consumers, business-to-business, and intra-organizational. Through readings and case studies, both current and prospective e-commerce practices will be identified. Prerequisite: BA223 with a "C" or better.
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3.00 Credits
3 credits (3 lec hrs/wk) This course involves the role of sales as an integral part of the total marketing function. The application of selling to behavioral science will be included, with special emphasis on sales psychology, sales techniques, and the fundamental principles of sales communications. Prerequisite: BA223 with a "C" or better.
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3.00 Credits
3 credits (3 lec hrs/wk) A detailed examination of the purpose, preparation, placement, and analysis of the various types of advertisements and relative merits of media such as television, radio, and the newspaper. Involves practice in the planning and analysis of complete advertising campaigns and their coordination with other marketing strategies. Prerequisite: BA223 with a "C" or better.
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3.00 Credits
3 credits (3 lec hrs/wk) An introduction to American securities markets including exchanges, over-the-counter markets, bond markets, options markets, and the money market. Investment strategies, margin purchases, short selling, and efficient market theory will also be introduced. Reading financial news and corporation reports will also be covered.
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3.00 Credits
3 credits (3 lec hrs/wk) A study of retail strategy, structure and management. The course stresses the role of the supervisor in the daily operation of retail work. Prerequisite: BA223 with a "C" or better.
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3.00 Credits
3 credits (3 lec hrs/wk) This course covers the basic principles of business entrepreneurship, including planning, organizing, innovation, staffing, and controlling, stressing those elements needed for financial achievement and personal reward. Prerequisite: BA223 with a "C" or better.
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3.00 Credits
3 credits (3 lec hrs/wk) This course is designed to make the student aware of the ethical issues currently facing business and to provide a background against which the student may evaluate and/or compare his or her own ethical views/stands.
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