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Course Criteria
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3.00 Credits
Students are given a specific assignment with a business, government agency, or other institution involving progressive learning in a specified area of management. Progress and summary reports and regular meetings with the faculty sponsor are required. The student is evaluated by the faculty sponsor and the field supervisor. Formal application must be made to the Coordinator of Experiential Education. The student must obtain sponsorship by a member of the Business faculty. Course number varies with each semester. See the Cooperative Education Program section of this catalog for further information. Prerequisites: Completion of Co-Op Workshop and junior or senior status in the major.
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3.00 Credits
Students are given a specific assignment with a business, government agency, or other institution involving progressive learning in a specified area of management. Progress and summary reports and regular meetings with the faculty sponsor are required. The student is evaluated by the faculty sponsor and the field supervisor. Formal application must be made to the Coordinator of Experiential Education. The student must obtain sponsorship by a member of the Business faculty. Course number varies with each semester. See the Cooperative Education Program section of this catalog for further information. Prerequisites: Completion of Co-Op Workshop and junior or senior status in the major.
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1.00 - 3.00 Credits
Neumann University periodically offers Special Topics courses in Marketing [MKT] that reflect specific topics of study which are not part of the standard University curriculum. Special Topics courses in Marketing that are numbered at the 126/226 level are generally open to all students. Courses at the 326 level are specifically designed for students at either the junior or senior level, while courses at the 426 level are only open to students with senior standing. For any given semester, course title(s) and content area(s), as well as any specified prerequisites in addition to those listed below, are published during the preceding semester. Permission of the instructor may also be required before a student can register for any Special Topics course. Prerequisite: MKT 200 (with a minimum grade of C).
Prerequisite:
MKT-126
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3.00 Credits
This course is designed to familiarize students with the basic marketing concepts and the skills needed to define problems, identify opportunities, interpret their implications, and make decisions in a variety of marketing management situations. Topics include: marketing decision-making; consumer behavior; marketing strategies; and the development of comprehensive marketing plans. Case studies are also introduced. A Challenge Examination is available for this course.
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1.00 - 3.00 Credits
Neumann University periodically offers Special Topics courses in Marketing [MKT] that reflect specific topics of study which are not part of the standard University curriculum. Special Topics courses in Marketing that are numbered at the 126/226 level are generally open to all students. Courses at the 326 level are specifically designed for students at either the junior or senior level, while courses at the 426 level are only open to students with senior standing. For any given semester, course title(s) and content area(s), as well as any specified prerequisites in addition to those listed below, are published during the preceding semester. Permission of the instructor may also be required before a student can register for any Special Topics course. Prerequisite: MKT 200 (with a minimum grade of C).
Prerequisite:
MKT-226
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3.00 Credits
This course acquaints students with the findings and theoretical basis of the consumer behavior discipline, and develops skills concepts and findings in the design and analysis of marketing programs. Topics include: effects of demographic, social and psychological variables on buying behavior and levels of buyer involvement and ego-identification as determinants in the decision process.
Prerequisite:
MKT-301
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3.00 Credits
This comprehensive introduction to retail marketing examines the major areas of retail practice and strategies for large and small retailers. Topics include: the classification of retailers; franchising; planning and organizing the retail firm; managing human resources; merchandise management; sales and service; and control. Prerequisite: MKT 200 (with a minimum grade of C).
Prerequisite:
MKT-305
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3.00 Credits
Students are taught the basic techniques of marketing research and develop skills in using research data to make marketing decisions. Topics include: the formulation and design of marketing research; the data collection process; data analysis; and the applications of research in the planning process. This course also makes use of computer-aided research methods. Prerequisites: BUS 202 and MKT 200 (both with a minimum grade of C).
Prerequisite:
MKT-310
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3.00 Credits
This comprehensive analysis of the role of promotion in the marketing plan introduces students to the major components of promotion, i.e., advertising, publicity, personal selling, and sales promotion. Students also examine how these components are combined to develop overall promotional strategies; how promotion fits into the overall marketing plan; and how the success of promotion in the marketing mix is evaluated. This course also examines the promotion environment, including the legal, social, and ethical issues which marketing professionals encounter. Prerequisite: MKT 200 (with a minimum grade of C).
Prerequisite:
MKT-315
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3.00 Credits
In this analysis of the selling function and the role and responsibilities of the sales force manager,students analyze the sales force organization as well as the processes of forecasting, staffing,directing, controlling, and evaluating manpower performance. The allocation of sales effort and compensation practices are also reviewed. Prerequisite: MKT 200 (with a minimum grade of C).
Prerequisite:
MKT-320
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