MKT 320 - Sales Force Management

Institution:

Neumann University

Subject:

Marketing

Description:

In this analysis of the selling function and the role and responsibilities of the sales force manager,students analyze the sales force organization as well as the processes of forecasting, staffing,directing, controlling, and evaluating manpower performance. The allocation of sales effort and compensation practices are also reviewed. Prerequisite: MKT 200 (with a minimum grade of C).

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-320

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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