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Course Criteria
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3.00 Credits
3 credits. Prerequisites: Comm 102 or 103 or instructor consent. Explores the interrelationships of society and forms of communication. Objectives include developing knowledge of the media, an ability to discuss in an informed manner the issues of communication in a democratic society and to develop an awareness of intelligent use of the media. F,S
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3.00 Credits
3 credits. Prerequisite: Admitted Communication major or instructor consent. Analysis of the nature and function of communication in interpersonal relationships, special consideration of recurring patterns of communication behavior and the relations among personal characteristics and communications. S
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3.00 Credits
3 credits. Prerequisite: Admitted Communication major or instructor consent. Critical analysis of culture(s), their characteristics, and the relationship between media, interpersonal communication, and broader cultural patterns. A look at how popular culture works and influences the public and how everyday actions, objects and experiences affect us. A critical look at the ways in which culture is defined by such elements as fashion, shopping malls, television, film, music, books, newspapers and the internet. F
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3.00 Credits
3 credits. Examines public relations as a professional communication and management function, applications within a range of organizations, and PR's impact on society and role in community-building. In-depth analysis of the PR campaign process, PR media and publicity. Ethical and legal considerations. F,S
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3.00 Credits
3 credits. Corequisite: Admitted Communication major. An overview of the print production process from concept to distribution. Includes publication conceptualization, design and production, budgeting, pre-press and printing processes. F
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3.00 Credits
3 credits. Prerequisite: Admitted Communication major. An introduction to the complexities of buying space and time for advertising clients. Includes devising and using effective advertising objectives, strategies and tactics; appropriation of advertising budgets and the effective allocation of budgets to various media; the use of secondary data for target-audience cost efficiency, reach and frequency analysis. Developing advertising strategies and tactics to reach culturally diverse audiences and how this affects media buying. S
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3.00 Credits
3 credits. Prerequisite: Admitted Communication major. An introduction to the philosophical development of argument, basic components of argumentation, kinds of argument structures and practical application of argumentation. S/2
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3.00 Credits
3 credits. Prerequisites: Admitted Communication major. Study of minority status within mass media organizations and in media content from historical, contemporary and speculative points of view. S
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3.00 Credits
3 credits. Prerequisites: Admitted Communication major. An examination of principles and practices of persuasion and its influence across communication contexts such as interpersonal, group, and mass communication. Emphasis will be placed on ethical standards and implication of persuasion and influence. S/2
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3.00 Credits
3 credits. Corequisite: Admitted Communication major. This course introduces students to the practice of digital imaging, including photographic composition, film and print scanning, digital cameras, and digital imaging software. Emphasis is placed on the communication of meaning through the creation and management of digital images. S
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