Comm 306 - Advertising Media Planning

Institution:

University of North Dakota

Subject:

Description:

3 credits. Prerequisite: Admitted Communication major. An introduction to the complexities of buying space and time for advertising clients. Includes devising and using effective advertising objectives, strategies and tactics; appropriation of advertising budgets and the effective allocation of budgets to various media; the use of secondary data for target-audience cost efficiency, reach and frequency analysis. Developing advertising strategies and tactics to reach culturally diverse audiences and how this affects media buying. S

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

und.edu

Phone Number:

(800) 225-5863

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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