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BUS 455: Quantitative Methods for Management
3.00 Credits
North Carolina State University
Formulation and use of quantitative techniques for analyzing management problems. Linear programming, decision making under uncertainty and forecasting methods applied to problems in operations management, marketing, finance, human resource management, accounting, other areas. Use of computer software.
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BUS 455 - Quantitative Methods for Management
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BUS 461: Services Marketing
3.00 Credits
North Carolina State University
This course focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through service quality and customer satisfaction is at the heart of the course content.
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BUS 461 - Services Marketing
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BUS 462: Marketing Research
3.00 Credits
North Carolina State University
The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.
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BUS 462 - Marketing Research
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BUS 464: International Marketing
3.00 Credits
North Carolina State University
Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world's economy through globalization, emphasis will also be placed on developing necessary professional skills.
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BUS 464 - International Marketing
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BUS 465: Integrated Marketing Communications Management
3.00 Credits
North Carolina State University
Development of marketing communication theory and exploration of integrated marketing communication (IMC) practice. Topics include: IMC planning, management and budgeting; IMC strategy development and execution; media strategy and research; advertising research; ethical and legal issues; creativity; IMC ideation, campaign development; and campaign presentation. This is partially web-based course.
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BUS 465 - Integrated Marketing Communications Management
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BUS 466: Personal Selling
3.00 Credits
North Carolina State University
Revolves around the art of people-to-people interaction, which applies not only to the business-to-business sales environment but is also applicable to other professions. The selling process will be examined along with activities necessary to be successful in sales. With a common thread of developing and nurturing relationships, students will examine building partnerships, implications of ethical and legal issues, adapting the approach to the situation and identifying social styles with associated behaviors. Attention will also be focused on the steps involved in the sales cycle and how to be successful in their execution.
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BUS 466 - Personal Selling
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BUS 467: Product and Brand Management
3.00 Credits
North Carolina State University
Provides an in-depth understanding of marketing planning and implementation involved in product and brand management. The course places emphasis on developing specific marketing strategies to support the creation and launch of new products and to successfully manage existing products and brands.
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BUS 467 - Product and Brand Management
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BUS 468: Marketing Strategy
3.00 Credits
North Carolina State University
This course is designed to build on the core marketing principles you learned in your introductory marketing course and to enhance your understanding of their strategic implications.
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BUS 468 - Marketing Strategy
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BUS 469: Integrated Marketing Communication Project
3.00 Credits
North Carolina State University
Development of an Integrated Marketing Communications (IMC) project, including marketing research, marketing and IMC planning, media planning, budgeting, creative strategy development, creative production, plansbook writing and final competitive presentation to marketing communications professionals.
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BUS 469 - Integrated Marketing Communication Project
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BUS 472: Operations Planning and Control Systems
3.00 Credits
North Carolina State University
Design and management of operations planning and control systems for manufacturing and service firms. Forecasting, capacity management, production and work force scheduling, project management, just-in-time and time-based competition, the impact ofinformation technologies on planning and control systems.
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BUS 472 - Operations Planning and Control Systems
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