BUS 469 - Integrated Marketing Communication Project

Institution:

North Carolina State University

Subject:

Business Management

Description:

Development of an Integrated Marketing Communications (IMC) project, including marketing research, marketing and IMC planning, media planning, budgeting, creative strategy development, creative production, plansbook writing and final competitive presentation to marketing communications professionals.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncsu.edu

Phone Number:

(919) 515-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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