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BUS 304: Systems Analysis and Design
3.00 Credits
Marywood University
Examines system development concepts, methodologies, tools and techniques. Emphasis on providing students with a conceptual and practical foundation for approaching and analyzing business situations, identifying user constituencies, formulating and framing problems, determining and specifying information requirements, data modeling, and planning and logically designing information systems. Prerequisite: BUS 103, BUS 301.
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BUS 304 - Systems Analysis and Design
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BUS 305: Data Communications and Computer Networks
3.00 Credits
Marywood University
Provides a conceptual and practical foundation for understanding how current and emerging developments in data communications and computer networks support business objectives. Topics include computer communications networks, wide area and local area network topologies, enterprise and inter-organizational networking and standards. Emphasis will be placed on the technical and management aspects and the operational and strategic implications of various computer network and telecommunications applications. Prerequisite: BUS 103, BUS 301.
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BUS 305 - Data Communications and Computer Networks
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BUS 306: Electronic Commerce
3.00 Credits
Marywood University
Examines the current and emerging trends in electronic commerce and their implications for creating and capturing value and for achieving and sustaining competitive advantage. Provides students with a technical and managerial foundation for understanding technological drivers, platforms and infrastructure, Internet business models, logistics and fulfillment, electronic payment and security systems, and organizational and implementation issues. Prerequisite: BUS 103, BUS 301.
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BUS 307: Web Application Development
3.00 Credits
Marywood University
Builds upon skills and knowledge developed in prior programming languages. Provides the fundamental concepts, principles, and techniques for effective web application design and implementation. Topics include design methodologies, clientside and server-side programming and implementation techniques, web servers and web application servers. Prerequisite: Any one or more of the following: BUS 203, BUS 206, BUS 207,and/or BUS 407.
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BUS 312: Operation Management/Quantitative Analysis
3.00 Credits
Marywood University
Deals with theory of linear programming and duality methods, design and use of computer solutions, decisions made under uncertainty and recurrent decision problems under certainty and risk. Also covers transportation algorithms, inventory control and PERT/CPM. Prerequisite: MATH 110.
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BUS 312 - Operation Management/Quantitative Analysis
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BUS 314: Marketing Management
3.00 Credits
Marywood University
This course strengthens the managerial skills of students in analyzing marketing opportunities, researching target markets in terms of product, promotion, price and distribution strategies. Designing strategies for these aspects of marketing, implementing, and controlling the marketing efforts is discussed in this course. Prerequisite: BUS 111.
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BUS 314 - Marketing Management
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BUS 316: Direct Marketing:Telemarketing
3.00 Credits
Marywood University
This course explores the newest direct-response marketing techniques utilized in well planned, organized, and managed direct marketing programs. Several forms of direct marketing will be analyzed in the context of the entire marketing media mix. Telemarketing, direct-response radio and television, electronic shopping and the like will be examined to see how these diverse marketing vehicles are used to obtain direct orders from targeted customers or prospects. Prerequisite: BUS 111.
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BUS 316 - Direct Marketing:Telemarketing
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BUS 317: Theories of Retail Buying
3.00 Credits
Marywood University
This course explores the world of the retail buyer in terms of theory and application. Students spend half of their time learning about how buyers operate in the marketplace and the other half working on computer applications used in buying today.
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BUS 317 - Theories of Retail Buying
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BUS 319: Dimensions of Tourism
3.00 Credits
Marywood University
The course is an introduction to the broad fields of travel and tourism. Among the topics covered are cultural tourism, economic role of tourism, marketing of tourism, and the sociology of tourism.
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BUS 319 - Dimensions of Tourism
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BUS 322: Personal Financial Planning
3.00 Credits
Marywood University
The importance of setting and organizing objectives for an individual or family is covered. The process of converting these and implementing alternative plans is discussed. Protection against personal risk, capital accumulation, provision for retirement, investment and property management, and planning for business interests are addressed in the course discussions.
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